Yamaha has inaugurated its 600th Blue Sq. showroom in India, increasing its premium retail community throughout the nation. The corporate stated the community now has a presence throughout all 4 areas and helps gross sales, service and elements operations. The retailers are designed round Yamaha’s motorsports heritage and supply devoted areas for equipment, merchandise and buyer interplay.
- Adopted Yamaha’s ‘The Name of the Blue’ marketing campaign in 2018
- First one opened in 2019 in Chennai, Tamil Nadu
- Additionally supposed to be group hubs for brand-to-rider and rider-to-rider interactions
Yamaha Blue Sq.: Progress thus far
Unique for premium Yamaha merchandise
The Blue Sq. idea was launched in 2019, following the launch of Yamaha’s ‘The Name of the Blue’ model marketing campaign in 2018. The very first Blue Sq. showroom was opened in Nandhanam, Chennai. The corporate had reached 300 showrooms again in March, 2024, indicating that the quantity has doubled within the final two and a half years. Mumbai got its first Blue Square showroom all the way in which again in 2022.
In line with Yamaha, the 600-outlet community represents growth throughout areas whereas sustaining a typical retail format. The corporate additionally makes use of the retailers for buyer engagement actions, together with the Blue Streaks group initiative. Yamaha Motor India Group of Firms chairman Hajime Aota stated the growth is a part of the corporate’s premium retail technique and is meant to deliver its riders collectively by the Blue Sq. and Blue Streaks networks.
The increasing community helps Yamaha’s bike and scooter portfolio in India, together with the R-Sequence, MT-15, AEROX 155, FZ Sequence, Fascino 125 FI Hybrid and RayZR FI Hybrid vary. The corporate additionally lists the EC-06 and Aerox E electrical scooters, together with the FZ-Blue Flex Gasoline (E85 suitable) automobile.
Yamaha at present manufactures bikes and elements at crops in Surajpur, Uttar Pradesh and Kanchipuram, Tamil Nadu, for home and abroad markets. The corporate stated the retailers operate as group hubs along with their retail position, with areas for purchasers to work together with the model and different riders.
With inputs from Eshisha Java and Stephen Raj Antony