“God couldn’t be all over the place, so he created moms.”We frequently come throughout this saying, solely to understand how blessed and grateful we’re for individuals who made us what we’re at the moment. They deal with every little thing for us, be it diet, hygiene, grooming, and training, from the time we’re born.Good diet within the early years of a kid’s outline the form of their well being for years to come back. However for lots of fogeys, particularly first-time ones, discovering child meals they’ll genuinely belief is not at all times easy.Labels might declare to be “pure” and “wholesome,” however the precise ingredient record usually tells a special story.For Jyoti Srivastava, a younger mom, this precise frustration grew to become the start line for a totally new profession to cater to her younger .
Meet Jyoti Srivastava, who helped construct rockets earlier than motherhood made her transition into making child meals
Jyoti Srivastava wasn’t at all times within the meals enterprise. Earlier than motherhood modified the course of her profession, she labored as an engineer specialising in nanotechnology and rocket propellants, designing rockets meant for the Indian Military, in response to The Higher India.In line with her LinkedIn profile, she is M.Tech from the Defence Institute of Superior Expertise, DU, DRDO. interned on the Indian Oil Company Restricted earlier than transitioning right into a full-time job.It was a job she genuinely loved, although demanding and, by her personal account, not significantly well-paying.
All the things modified as soon as she grew to become a mom
In line with The Higher India, Srivastava bumped into a number of difficulties whereas breastfeeding her son, and as soon as he was prepared for stable meals, she was decided to not get it unsuitable. That search led her down a rabbit gap most new dad and mom will discover acquainted, exploring model after model claiming to be “pure” and “wholesome,” whereas their precise ingredient lists mentioned in any other case.“We began Little Cherry Mother as a result of we could not discover meals we would really belief for our personal child, no hidden maida, no refined sugar, no ‘pure flavours’ that are not,” Srivastava wrote on the model’s web site.
Slightly than preserve looking out, she determined to construct the answer herself
In 2022, she launched Little Cherry Mother in Meerut, Uttar Pradesh, a millet-based child meals model constructed particularly round substances that she had been snug feeding her personal little one. The product vary has since grown to incorporate instantaneous dosa mixes, millet flour, sugar, and jaggery-free laddus, and wholesome snacks for kids similar to khakras.
Srivastava educated herself for it
Srivastava did not depend upon intuition alone to construct the model. She pursued a certification in Toddler and Younger Little one Feeding from UNICEF, which she says helped her perceive how varied micro and macronutrients, minerals, and nutritional vitamins have an effect on a child’s progress.“This certification helped me in understanding the roles of varied micro and macronutrients, minerals, and nutritional vitamins within the progress and improvement of infants,” she instructed HealthShots. Together with this, she additionally studied Ayurvedic texts to grasp how completely different herbs help a toddler’s improvement.The trail to constructing the enterprise wasn’t clean. Restarting a profession after maternity depart got here with its personal challenges, and funding proved to be a persistent hurdle within the early days. Nonetheless, Srivastava pushed by, step by step constructing a model that now serves over 70,000 clients throughout India. Her journey additionally introduced her to a wider viewers when she appeared on Shark Tank India season 5, which aired earlier this yr.